PICD for successful community entry
Participatory Integrated Community Development (PICD) is an innovative approach in which development is seen as a process and focuses on community involvement in their own development using available resources and guiding the future development of their own community. PICD concentrates on the capacity building of community members and takes an explicitly political stance as it focuses on those who are marginalized and socially excluded.
The key feature of PICD approach is the emphasis on participatory decision-making, enabling beneficiaries and stakeholders to analyze their own situation, rather than have it analyzed by outsiders. In the PICD process, the community is involved at all stages of the planning cycle. PICD is based on the principle of planning whereby data is gathered, analyzed, acted upon, the common plan is implemented and evaluated or replanned according to the outcomes.
TLCs for insurance and financial literacy
Most people in the informal sector lack familiarity with insurance and do not understand how they can benefit from it. Until one actually receives claim payout, insurance benefits are intangible. It is hence difficult to persuade someone to part with their limited resources to buy peace of mind. If one does not have to claim, he/she may believe that he/she wasted their precious income. People of low income working in the informal economy often have a short-term perspective, only making financial plans a few weeks or months into the future. If the low-income market is familiar with insurance, they may not trust insurance providers due to negative assumptions to insurance schemes and NGOs. As a result active persuasion is needed to promote insurance of real value, Yet, aggressive sales practices will undermine efforts to create an insurance culture among the targeted communities. The promotion of CBHF requires social marketing techniques along with financial education to change the attitude of the target market towards insurance.
Within Community Based Health Financing project, STIPA is using participatory tools called Technical Learning Conversations to educate the communities on insurance and hence to improve the level of financial and insurance literacy.
Men Empowerment for successful male involvement
Bringing men and boys aboard the process of gender transformation is an important developmental venture that has either been ignored or avoided, either intentionally or unintentionally. Yet, for gender mainstreaming in development to be successful in positively influencing sustainable development, men and women including boys and girls have to be viewed as partners in development.
It is with this in mind that STIPA came up with the “Men Empowerment Approach” (MEA), a unique approach that aims at creating a participatory environment with equal focus on men and women, boys and girls and to encourage its advancement at every level of society. It hopes for a gender sensitive socialization process for boys and girls, men and women with greater gender awareness, and family role and peer systems that reduce gender stereotypes hindering achievement of gender equity.
In the field of health, male empowerment is crucial e.g. regarding improving the living status of PLWHAs as well as according to the implementation of Safe Motherhood strategies.
Advocacy and strategic linkages
The approach facilitates an enabling environment, strengthens community responsive mechanism, project management and capacity performance. It also tackles socio-cultural, economic, legal and institutional aspects that cause vulnerability.
PICD for successful community entry